The British Virgin Islands Tourist Board & Film Commission recently announced the launch of the “BVI Market Connect” webinar series, a dynamic initiative designed to enhance collaboration between the BVI tourism industry and its key international markets.
The first webinar is set to take place on Tuesday, 29th February 2025, and will continue every Tuesday until 6th May 2025. Each session will serve as a platform for market-specific insights, networking, and strategic discussions aimed at increasing visitor arrivals and engagement with the destination.
The BVI Market Connect webinars will provide a comprehensive understanding of cultural preferences, industry trends, and best practices to optimize market engagement. The initiative will focus on Italy, Germany, France, the Nordic region, United Kingdom, Puerto Rico, United States and Canada, the Caribbean and niche markets, with presentations from BVITBFC’s in-market representatives.
Each one-hour session will feature:
• Market Engagement: Insights into travel behaviors and consumer trends.
• Industry Support: Identifying areas where local tourism partners can enhance promotional efforts, host familiarization trips, and collaborate on media initiatives.
• Planned Initiatives: Highlighting upcoming marketing activities and participation opportunities.
• Networking & Collaboration: Providing essential connections to foster long-term engagement.
While the focus of the BVI Market Connect webinar series is on land and sea accommodations (hotels, villas and term charter boats), it is open to all tourism industry stakeholders interested in strengthening their market presence and driving growth for their businesses and the BVI tourism industry.
Commenting on the webinar series, Natasha Chalwell, the British Virgin Islands’ Deputy Director of Tourism said, “Coming on the heels of the recently concluded tourism summit, we thought it was time to reset and ensure our industry partners are familiar with nuances of the visitors from each market and to acquaint them with our local and global marketing team with a view to greater collaboration. BVI Connect is our vehicle for doing so and we look forward very much to engaging with the industry.”
Building on the success of the webinar series, BVITBFC plans to evolve the initiative into an in-person event in 2026, bringing together BVI tourism stakeholders and source market representatives for one-on[1]one meetings and enhanced collaboration opportunities.