In partnership with the British Virgin Islands (BVI), Kenny Flowers, an upscale, tropical clothing and lifestyle brand, launched the new vibrant and stylish BVIs Collection just in time for spring travel. Inspired by sun-faded afternoons on the sand to salty nights under the stars, this vintage-inspired Kenny Flowers statement print is designed to transport wearers straight to paradise.
The partnership between Kenny Flowers and the BVI Tourist Board & Film Commission encompassed a dynamic array of activations, including an exclusive destination photoshoot showcasing the new collection, a luxury trip giveaway with Scrub Island Resort, Spa & Marina that has garnered over 31,000 entries, social media coverage that has resulted in over 3.7 million impressions to date, and dedicated blog content guiding travelers on how to experience the magic of the British Virgin Islands.
To mark a decade of bold designs and travel-inspired fashion, Kenny Flowers also hosted an unforgettable 10th anniversary celebration in the British Virgin Islands, bringing together brand fans, tastemakers, and island enthusiasts for a one-of-a-kind experience including a beach volleyball tournament on Scrub Island, day sails with Dream Caribbean Blue and painkiller tastings at Soggy Dollar Bar on Jost Van Dyke.
“The BVI is synonymous with relaxation, adventure, and luxury, making it the perfect match for Kenny Flowers,” said Clive McCoy, Director of Tourism at the British Virgin Islands Tourist Board & Film Commission. “Through this collaboration, we’re excited to showcase the beauty of our islands and invite more travelers to experience them firsthand.”
“Partnering with The British Virgin Islands on this collection has been an absolute dream,” said Kenny Haisfield, owner and founder of Kenny Flowers. “At Kenny Flowers, we aim to bring destinations to life through thoughtful design and our experiences, and the BVIs provided the perfect inspiration—their effortless beauty, adventurous spirit, and laid-back luxury are everything we stand for. It’s been an honor to collaborate and create a print that allows people to carry a piece of this paradise with them, wherever they go – in preparation for the trip, during the trip and after.”
The Kenny Flowers BVIs Collection is now available for purchase at kennyflowers.com. For more ideas on how to experience the BVI, visit www.bvitourism.com.